THE WONDERFUL FLIGHT

The Wonderful Flight was the first pop-up in the ABC buildings. The units were empty with zero demand and no plans for them to operate in a retail capacity. They were included in a negotiation for Everyman cinema to expand their front of house. 

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I approached the brand after finding them on Ebay and Depop. Offered them this space for four months on a 15% revenue share. Nine months later The Wonderful Flight is renowned for being the most curated vintage store in Manchester and one of the best retail experiences. This pop-up accelerated the activity around the ABC building and pioneered the demand for the next 12 months. They have now taken a lease and tripled their turnover.